The notorious Big 4. We barely know what they do, but whatever it is, it is done under fluorescent lighting in front of screens emitting blue light while breathing the driest air possible. Since Patagonia is often seen in and around the BIG 4 offices, skincare brand MÁDARA offers the perfect collab – a set of skincare products engineered for concrete jungle dwellers. Because sometimes instead of ignoring the culture, brands should lean in more.